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aspen fashion brand logo

Project type

Brand Concept



A look of casual luxury is what we wanted to create for Aerin Lauder’s Aspen. The logo was given to us but we needed to develop the brand look for retail. Our graphics layered snow covered trees with cozy linens and natural leathers. We explored interesting diecut shapes for labels and unique approaches like bedding bags accented with faux leather. Wander through our forest of creativity.

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