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Project type

Brand Concept

Year

2018

A look of casual luxury is what we wanted to create for Aerin Lauder’s Aspen. The logo was given to us but we needed to develop the brand look for retail. Our graphics layered snow covered trees with cozy linens and natural leathers. We explored interesting diecut shapes for labels and unique approaches like bedding bags accented with faux leather. Wander through our forest of creativity.

8300 N Hayden Rd, Suite A115

Scottsdale, AZ 85258

Monday - Friday
9 am - 5 pm MST

©Plum Branding. All rights reserved. 2018
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