Who would not love designing a new brand for scrumptious potato chips? We happily rose to the task and did what we do best by researching over a hundred snack food bags, studying packaging trends and of course sampling one, two maybe eight bags of chips 😉 Our team put together a wide variety of approaches and it was the charm of this concept that won everyone over. The hand drawn lettering, illustrative style and friendly language make it current and well . . . yum!