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Aspen

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Aspen

Aspen

ASPEN

A look of casual luxury is what we wanted to create for Aerin Lauder’s Aspen. The logo was given to us but we needed to develop the brand look for retail.  Our graphics layered snow covered trees with cozy linens and natural leathers. We explored interesting diecut shapes for labels and unique approaches like bedding bags accented with faux leather. Wander through our forest of creativity.

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Aspen_AH_P3_21 Niveas MacBook Pro 2.locals conflicted copy 2018 06 15
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